The Streamline Brands Blog

A partnership focused on growth and development of grassroot swimming opportunities in the U.S.

COLORADO SPRINGS, Colo. – USA Swimming, the national governing body (NGB) for the sport of swimming in the U.S., and Streamline Brands, a leading franchisor of swim school concepts, today announced a multi-year partnership focused on creating more swimming programs across the country and transitioning a greater number of athletes from learn to swim programs to recreational and competitive swimming.

SafeSplash Sioux Falls (South) owners Dan and Christa Sobocinski are excited to open the doors of their first swim school in Sioux Falls, South Dakota. Sharing in the excitement, local news Keloland Media reported on the opening school!

August’s Missy Medal for Achievement went to SwimLabs co-founder Michael Mann for setting not one, not two, but three world records at the Masters’ Summer National Meet in Mission Viejo, California. Along with Colorado teammates Craig Petersen, Kirk Andersen, and Greg C. Scott, Michael set a new world record in the (combined ages) 240-279 400-meter Medley Relay. They beat the previous record by 4.53 seconds in a time of 4:32.15.

Streamline Brands is excited to announce the rollout of our enhanced learn to swim curriculum across our family of swim schools: Swimtastic, SafeSplash, and SwimLabs. With a refined emphasis on safety, stroke technique and making swim lessons fun, our enhanced curriculum and true skill progression deliver clear value to students and parents. These attributes, along with our revamped instructor training, teaching aids and technologies, differentiate our swim schools from the rest of the learn to swim market.

“It’s one thing to inspire all these little girls by winning a bunch of medals. That’s easy. But it’s another thing entirely to be an inspiration when things aren’t exactly going your way.” - Missy Franklin, Relentless Spirit: The Unconventional Raising of a Champion

• Few people describe winning a bunch of medals, especially gold medals, as Missy did at the 2012 London Olympics, as “easy.” It’s difficult to win a race at any meet, let alone in the most competitive swim meet in the world. Despite the difficulty and the rarity of winning or setting a record, the swimming world and American culture as a whole glorify winning, setting records, making PR’s, sustaining dominance. A definition of success based on fast times and victories can be seductive but also dangerous to a swimmer’s well-being, as Isabelle Robuck explains in “Defining Success Beyond Fast Times and Medals Just Might Save Your Swimming Career (and Life)” .