CEO Matt Lane Interviewed Regarding the New Partnership with Missy Franklin

One of the perks of franchising is that you’re never alone in your business endeavor. Not only do we provide our franchise owners with everything they need to deliver exceptional swim lessons, but we also provide world-class back office support to help with every aspect of the business.
Streamline Brands is the only franchisor in the swim school industry to offer back office support services for its swim schools. Having opened 170+ swim schools in the last 10 years, we’ve developed a proven back-office support system, which allows you to focus on delivering exceptional lessons and building outstanding relationships with your customers.
We’re the only player in the industry with a call center and a self-service app which means that we’re available when customers have a question or are ready to enroll.
Learn MoreWe offer a neighborhood-friendly footprint and provide proprietary data analytics to determine which sites perform best.
Learn MoreOur franchisee support is unwavering; from billing to insurance to marketing support, we’re with you every step of the way.
Learn MoreBecause of our breadth of experience in the swim school industry we provide more support and more insight than any of our competitors.
Learn MoreWhat makes our swim school franchise unique and unparalleled to anything else offered in this industry, is that we provide franchise options that best fits your business goals.
Learn MoreUsing proprietary data analytics, our master brokers will analyze your market and determine where your swim school will perform best. We’ll conduct site tours of the best possible locations.
Your build manager will be there to help you with every step of the build out process to ensure you’re informed and on-schedule.
We’ll provide the training, support, and planning tools to ensure you’re ready to market to consumers in your area.
You’ll complete all required certifications at Academy Training to ensure you have the tools needed to provide your community with the life-saving skill of swimming.
Our goal is to make opening your swim school franchise a breeze!
Commonly asked questions from potential swim school franchise owners.
No, swimming experience is not a prerequisite for our franchisees. You will recruit local swimming professionals to help you run the facility. However, we do require our franchisees to be passionate about customer service, kids, families and teaching children a life skill that will make a positive impact for the rest of their lives.
We offer a variety of options to fit a variety of franchisee candidates. To open a hosted facility, individuals will need a minimum of $30,000 in non-borrowed, liquid capital (e.g., cash, marketable securities, stocks, etc.) along with an overall net worth (total assets minus total liabilities) of $300,000 to qualify. Additional financing is to be secured through third-party lending sources. Investment levels for dedicated facilities require more liquid capital and vary by market based on local real estate and construction costs.
When you franchise with Streamline Brands, you are franchising with a true leader and innovator in swim school business. Not only are we the only franchise system in the industry that provides the support of a back office team, we are also the only brand family that combines learn to swim with elite competitive analysis instruction under one roof. Both create operational efficiency and cost structure efficiency that can't be achieved with any other system. We are deeply focused on your success and align with you in a way where a true partnership is created.
The combination of our industry-leading brand, our brand partnerships with leaders such as USA Swimming®, Speedo®, IRONMAN® and major fitness chains such as LA Fitness®, and 24 Hour Fitness®, our exclusive back office services model, our varied investment options, our company culture and our industry-leading cost structure creates a franchise system that truly provides world-class value. With over two decades of proven success and over 1.4 million lessons a year, our focus is providing excellence and unexpected value to our franchisees and customers at every turn.