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The Fastest Growing Swim School Brand Family Our Story

We strive to make a lasting, positive impact by providing the industry’s most consistent, premium, learn to swim program and most technologically advanced competitive swim instruction program. Together our programs offer unparalleled breadth of premium instruction in the industry’s most advanced facilities.


Our Mission is to Provide the Industry’s Most Consistent, Premium Swim Programs to All

From Bubbles to Butterfly®

There are several brands that offer learn-to-swim programming, but there is only one brand family that couples learn-to-swim with competitive lesson analysis for kids and adults. By combining these two ends of the spectrum, our schools serve a wider range of customers and give our franchisees the opportunity to build a business with passion and joy.

A Proven Curriculum

With Streamline Brands, our swimmers are taught using our proprietary, progressive and proven curriculum developed by a team of champion swimmers with over 30 years of experience. We know learning correctly from the start from experienced, highly skilled instructors builds a strong foundation for all swimmers.

Best In Class Support

Not only do we provide our franchisees with everything they need to deliver exceptional swim lessons, but we also provide world-class back-office support to help with every aspect of the business. Our goal is to make opening and running a swim school franchise a breeze so you can spend more time providing your community the life-saving skill of swimming.

Our Passion & Promise

At Streamline Brands, we enable a lifetime of water safety and opportunity by teaching the joy and skill of swimming. Our progressive curriculum teaches swimmers the correct way to swim from the start, creating safe, strong and confident swimmers. The result is safer swimmers who will love the water for a lifetime.

Learning to Swim is not a trend, it’s a life skill

Streamline Brands business model is unlike any other in the swim school industry. Our fundamental belief is that it is our responsibility to provide unparalleled support to our franchisees. We do this by starting with deep expertise in our industry and then passing that expertise on to our franchisees through extensive training, a dedicated relationship manager, outstanding branding and marketing support and innovative swim lesson programming. There’s no time like NOW to leverage the Streamline Brands advantage and find success in a growing industry. Build better outcomes, do good while doing well, and make a lasting impact on your community.

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The Recipe for Success

We provide unparalleled support to our franchisees
  • Only player in the industry with a call center.
  • Our customer self-service app helps to drive customer conversion and satisfaction.
  • Focused on owning the neighborhood.
  • Hosted and dedicated facility optionality.
  • We offer neighborhood friendly footprints, no massive sites.
  • Proprietary data analytics that determine where sites will perform best.
  • Back-office support services.
  • Best-in-class Franchisor and franchisee support.
  • More support and more industry insight than any other competitor.

Join The Fastest Growing Swim School Brand Family

Our owners are passionate and have a sense of purpose.

Hear from people who have found success with Streamline Brands

Owner Stories

Have questions about franchising?

We want to make the steps to ownership as streamlined as possible. Check out these commonly asked questions.

How do I open a swim school franchise?

Start the process of learning more about our concept by filling out the inquiry form.  We are actively seeking highly-qualified individuals to become swim school franchisees.  Prior business experience, coupled with a passion for customer service, a passion for kids, financial acumen, individual motivation, and a track record of success are important factors in our evaluation process.

Do I need prior swimming experience?

No, swimming experience is not a prerequisite for our franchisees.  You will recruit local swimming professionals to help you run the facility.  However, we do require our franchisees to be passionate about customer service, kids, families and teaching children a life skill that will make a positive impact for the rest of their lives.

What investment level is required to open a Streamline Brands franchise?

We offer a variety of options to fit a variety of franchisee candidates.  To open a hosted facility, individuals will need a minimum of $30,000 in non-borrowed, liquid capital (e.g., cash, marketable securities, stocks, etc.) along with an overall net worth (total assets minus total liabilities) of $300,000 to qualify.  Additional financing is to be secured through third-party lending sources.  Investment levels for dedicated facilities require more liquid capital and vary by market based on local real estate and construction costs.

Why franchise with Streamline Brands vs. other concepts?

When you franchise with Streamline Brands, you are franchising with a true leader and innovator in the swim school industry. Not only are we the only franchise system in the industry that provides the support of a back office team, we are also the only brand family that combines learn to swim with elite competitive analysis instruction under one roof. Both create operational efficiency and cost structure efficiency that can't be achieved with any other system. We are deeply focused on your success and align with you in a way where a true partnership is created.

The combination of our industry-leading brand, our brand partnerships with leaders such as USA Swimming®, Speedo®, IRONMAN® and major fitness chains such as LA Fitness®, and 24 Hour Fitness®, our exclusive back office services model, our varied investment options, our company culture and our industry-leading cost structure creates a franchise system that truly provides world-class value. With over two decades of proven success and over 1.4 million lessons a year, our focus is providing excellence and unexpected value to our franchisees and customers at every turn.

Let’s Schedule a Call

Learn how you can bring one of our Streamline Brands to your community. Fill out the form to get started!