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Our mission is to make a lasting positive impact on the lives of the families we are honored to serve by providing the industry’s most effective and consistent swim lessons spanning learn to swim through elite level instruction. Streamline Brands, based in Denver, Colorado is the industry’s largest franchisor of swim schools consisting of three brands: SafeSplash, Swimtastic, and SwimLabs. The Streamline family was founded by several parents of young children that were bound by two common threads: a love for swimming and a passion for helping kids and young families. After opening its first school in 1996 in Milwaukee under the Swimtastic brand, the company has grown to the most successful and prolific swim school brand family with over 170 locations globally spanning the SafeSplash, Swimtastic, and SwimLabs brands. In 2016, Streamline Brands acquired SwimLabs, a brand renowned for providing competitive level “side by side” video-based instruction to swimmers in “flumes”. By adding this elite concept, we have extended the life cycle of the typical swim school customer beyond just learn to swim. And the credentials of our franchisees and associates prove it. Our team of franchisees and associates currently includes over 25 different Olympians, College Coaches, USA National Team members and/or world record holders.


Simply put, Streamline Brands business model is unlike any other in the swim school industry.  Our fundamental belief is that it is our responsibility to provide unparalleled support to our franchisees.  We do this by starting with deep expertise in our industry and then passing that expertise on to our franchisees through extensive training, a dedicated relationship manager to provide business support on an ongoing basis, outstanding branding and marketing support and innovative swim lesson programming. However, what completely differentiates our support to our franchisees is our exclusive enhanced service suite (back office support). Our team of professionals take complete care of the all aspects of the back office of your school: customer service, registration, scheduling & booking, customer billing, accounting, insurance, merchant processing and management software.  You are free to run your business and do the fun stuff:  build customer relationships and hire and train great staff.

We deeply believe that our franchisees are our business partners and whether it is the SafeSplash, SwimLabs, or Swimtastic brand, it is our job to help our owners translate their passion into personal success. When a franchisee leverages the breadth of our brand offering, they unlock the true power of their passion. Our combination of brands allows us to take our customers from “learn to swim” to “swim to win!”

With our swim schools, Streamline Brands is uniquely positioned at the cross-section of a growing children’s education and enrichment market, the ever-expanding fitness and training industry, and the need to fill retail space with Amazon-proof concepts. There’s no time like NOW to leverage the Streamline Brands advantage and find success in a growing industry. Build better outcomes, do good while doing well, and make a lasting impact on your community.

Click on any of the brand links to learn more, or click here to find out if you are a fit for our system and we will contact you as quickly as we possibly can. We both understand that the opportunity is big and the best territories are in high demand.

When you join our team as a franchisee, you are not only joining the industry’s leading franchise system, but you are also joining a team of accomplished executives and a team of industry-leading partnerships. We have a diverse range of experience throughout our executive leadership team that is leveraged to continue to propel our business forward. Our leadership team has over 160 years of combined career experience from leading companies like Hewlett-Packard®, Sports Authority®, ViaWest®, Technicolor®, Johnson Controls®, Mitsubishi® and Great Clips®. In addition to this diverse experience set, we are able to leverage the power and insights of our national brand partners including:

• USA Swimming®,
• Speedo®,
• Olympian Missy Franklin


Ultimately, the tie that binds it all together is our collective desire to create opportunity for our franchisees and our desire to make a lasting positive impact on the families we serve.

Running a successful business is important, but so is giving back to your communities. This is especially true when your business is all about teaching a life skill that every child needs to have a chance to learn. That is why we started Ripples to Waves®. Ripples to Waves is a fundraising program supported by donations from our customers, our business partners, our sponsors and is managed in partnership with USA Swimming with the mission of providing swimming lessons at no cost to deserving children at all our locations.


Matt Lane, Chief Executive Officer of Streamline Brands - Matt was the founder of SafeSplash Swim Schools in 2005.  Prior to his current role, Matt served as Chief Operating Officer for Ponderosa Advisors, a boutique data analytics company focused on the Oil and Gas industry, SVP and GM of Technicolor USA, Inc., a technology and video effects company, and Managing Director of Hewlett Packard’s Communication, Media & Entertainment Division, focusing on the transformation of the consumption of digital and social media. He has been featured in several well-known publications including INC, Entrepreneur, and Denver Business Journal.  Matt holds BS, MS and MBA degrees from The University of Iowa.

Paul Gerrard, Chief Operating Officer of Streamline Brands -  As Co-Founder he is also responsible for the comprehensive direction and organic growth strategy. He has more than 20 years of experience in sales leadership, strategic planning, and overall operations. Prior to Streamline Brands, Paul served as the Senior Vice President of Sales, Western Region for SunGard Availability Services as well as served as the Vice President of Sales for Central Area of Hewlett-Packard (HP) Company. He spent over 20 years in Sales Management with Hewlett Packard. Paul is known for his attention to detail and processes.

Mike Mann, Chief Curriculum Officer of Streamline Brands - Mike Mann has been a noteworthy leader in the swim school space. You may know him for his number of world records that he holds as a Masters swimmer but can also be credited with contributions as the founder of SwimLabs. Mike serves as the Chief Curriculum Officer for Streamline Brands developing the best swim curriculum in the market. Mike is also an integral part of the build process with each franchisee that joins the Streamline family. His passion is swimming and helping swimmers become faster!  Since April 2006, he has also been the president of SwimLabs HC, Inc., of Highlands Ranch, Colorado. 

Barrett Wainscott - Chief Information Officer of Streamline Brands -  Barrett is responsible for our technology infrastructure including development of our proprietary registration system.  His focus is on improving the customer experience and creating systems for the entire organization to utilize.  Prior to taking this role at Streamline Brands, Barrett was the founder and President of Swimtastic Swim School since 1996 and has been the President and Officer of Swimtastic Fox Cities since 1999.

Karissa Gerrard – Vice President of Operations of Streamline Brands - After graduating from Southern Illinois University – Carbondale with a Bachelor of Science with an emphasis in Marketing, Karissa moved to Colorado where she started her professional career at Sports Authority.  After her time at Sports Authority, she started working at SafeSplash Swim School as the Assistant General Manager of what was, at the time, the company’s sole location.  Over the past 10 years, she has had the opportunity to take on multiple roles and opportunities which include the development of the customer service center, the creation proprietary registration system and the startup of what now is our franchise system.  In 2016, she moved into her present role of Vice President of Company-Owned Schools, responsible for the oversight and performance of multiple locations across the state and region.  Additionally, she also leads the quality control and management for both the company-owned and franchised locations in the United States and Mexico.  When not working, she enjoys skiing, cheering on the Broncos, traveling and enjoying Colorado with her two daughters and husband. 

Jennifer Carlsen Jones, Vice President of Marketing of Streamline Brands - Jennifer joined Streamline Brands in August of 2016 and has more than 16 years of experience in all aspects of marketing. Before joining Streamline Brands, Jennifer worked at Sports Authority managing digital marketing strategy, e-commerce traffic & sales growth, marketing strategy and brand development. While overseeing the always important and evolving marketing plan, Jennifer also enjoys spending time with her kids and exploring Colorado’s best running trails.

Nathan Lawless - Chief Financial Officer of Streamline Brands - With more than 15 years of experience, Nathan understands the franchise industry and worked as a CFO for Future Keys LLC, a Great Clips franchisee with 64 locations in Indiana and Michigan. Before joining Streamline Brands, he was the Chief Financial Officer and board member for Chapman’s Brewing Company, a startup craft brewery in Angola, Indiana.  Nathan also served as a Business Manager in HNTB’s national Design-Build group and Lower Great Lakes region based out of Indianapolis, Indiana. Nathan holds a Masters in Business Administration from the University of Notre Dame and a Bachelors of Science in Business from the Kelley School of Business at Indiana University.