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When done well, swim schools become an integral element in local communities and are beloved by families. Therefore, our mission is simple; we strive to make a lasting, positive impact by providing the industry’s most consistent, premium, learn to swim program and most technologically advanced competitive swim instruction program. Together our programs offer unparalleled breadth of premium instruction in the industry’s most advanced facilities.

Learning to Swim is not a trend, it’s a life skill
Simply put, Streamline Brands business model is unlike any other in the swim school industry. Our fundamental belief is that it is our responsibility to provide unparalleled support to our franchisees. We do this by starting with deep expertise in our industry and then passing that expertise on to our franchisees through extensive training, a dedicated relationship manager to provide business support on an ongoing basis, outstanding branding and marketing support and innovative swim lesson programming. However, what completely differentiates our support to our franchisees is our exclusive enhanced service suite (back office support). Our team of professionals take complete care of the all aspects of the back office of your school: customer service, registration, scheduling & booking, customer billing, accounting, insurance, merchant processing and management software. You are free to run your business and do the fun stuff: build customer relationships and hire and train great staff.
With our swim schools, Streamline Brands is uniquely positioned at the cross-section of a growing children’s education and enrichment market, the ever-expanding fitness and training industry, and the need to fill retail space with Amazon-proof concepts. There’s no time like NOW to leverage the Streamline Brands advantage and find success in a growing industry. Build better outcomes, do good while doing well, and make a lasting impact on your community.


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When you join our team as a franchisee, you are not only joining the industry’s leading franchise system, but you are also joining a team of accomplished executives and a team of industry-leading partnerships. We have a diverse range of experience throughout our executive leadership team that is leveraged to continue to propel our business forward. Our leadership team has over 160 years of combined career experience from leading companies like Hewlett-Packard®, Sports Authority®, ViaWest®, Technicolor®, Johnson Controls®, Mitsubishi® and Great Clips®. In addition to this diverse experience set, we are able to leverage the power and insights of our national brand partners including:

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Missy Franklin at SwimLabs in Sandy, UT

Running a successful business is important, but so is giving back to your communities. This is especially true when your business is all about teaching a life skill that every child needs to have a chance to learn. That is why we started Ripples to Waves®. Ripples to Waves is a fundraising program supported by donations from our customers, our business partners, and our sponsors. It's mission is to provide swimming lessons at no cost to deserving children at all our locations.

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