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Streamline Brands' Curriculum Enhancement

Streamline Brands is excited to announce the rollout of our enhanced learn to swim curriculum across our family of swim schools: Swimtastic, SafeSplash, and SwimLabs. With a refined emphasis on safety, stroke technique and making swim lessons fun, our enhanced curriculum and true skill progression deliver clear value to students and parents. These attributes, along with our revamped instructor training, teaching aids and technologies, differentiate our swim schools from the rest of the learn to swim market.


Perfecting Our Form 

Work on the enhanced curriculum began in spring 2017, when the team sat down to look at the finest parts of curriculum plans from the three brands. Developed from a team with over 30 years of swim school experience and a network of dozens of Olympians, College Coaches, USA National Team members and world record holders, our curriculum architects enhanced every detail of our curriculum and instructor training program.


“It’s important to ensure that each skill – each building block – is in place before the instructor moves on to the next skill,” says Mike Mann, Chief Curriculum Officer at Streamline Brands.  “Even if our students never compete, they will know how to correctly perform all four strokes and they will be safe in the water.”




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Training at the Highest Level

Instructors across the brand family will benefit from revamped training videos and testing now offered through an eLearning platform. The universal instructor training will ensure that students hear the same key words as they build skills and use the same teaching aids as they graduate through consistent class levels.




“The finalized class levels will make it clear to parents which class their child should join to improve their swimming and build safety skills,” says Meg Perron, Franchise Relationship Manager at Streamline Brands. “The beginner levels focus on freestyle, backstroke, and safety. In the intermediate levels swimmers will continue to develop freestyle and backstroke while learning the breaststroke and butterfly. Safety skills continue to build, as well. At the advanced levels, for kids aiming to join a swim team, we refine technique, build endurance, and incorporate racing strategies. In the learn to swim curriculum we move our students from ‘Bubbles to Butterfly’!”


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Streamline Brands is excited about our enhanced learn to swim curriculum, as it reflects over a year of work and decades of experience. Looking forward, students and parents can expect that the curriculum will be a living document, open to incorporating new best practices as franchisees and instructors work with the enhanced curriculum in the field.  We’re always improving, always working to bring students and families the best learn to swim experience.


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