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Make your hotel reservation(s) here or by calling (970) 790-6000.  All reservations will require your credit card to hold for room incidentals. If you are an Enhanced Service Franchisee, you will only be charged room incidentals. Additional rooms, extended stays and royalty/licensee franchisees will be charged the discounted rate of $124 per night for Traditional Room and Studio Rooms and $184 per night for One Bedroom Suites.  (For more details on what is or isn't included in your conference registration, refer to the Registration page.)


Getting to the Conference Venue & Hotel

Westin Riverfront Resort: 126 Riverfront Lane. Avon, CO 81620  (1-970-790-6000)

It is approximately a 2.5 to 3 hour drive from Denver International Airport to the Westin Riverfront Resort & Spa in Avon, Colorado.  Once you are at the venue, you will not need transportation. We recommend ride sharing with a rental car or a shuttle service.


Rental Car Option: Rent a car and valet park your car for $10 a night at the hotel.  

Shuttle Service Options: Book a shuttle from Denver International Airport to the Westin Riverfront Resort & Spo. We recommend using the Colorado Mountain Express.  Additional shuttle service options include the Summit Express and Discount Shuttle.


If you're interested in carpooling with other conference attendees, we have created THIS open document for you to use to coordinate arrival and departure times with other attendees.

Colorado is notorious for its changing weather, sometimes we experience multiple seasons all in one day! October in the mountains will most likely see cooler fall days and chilly nights (highs in the mid-50's and lows in the upper 20's). Make sure to bring a sweater and a jacket. Layers are always a good idea in Colorado as the weather changes throughout the day. 

The conference, group activities, and Sunday dinner will all be business casual.  Feel free to wear branded gear!  We recommend comfortable walking shoes to explore the Avon/Vail Valley area. We suggest the dressier end of business casual attire for Monday night’s Awards Dinner. If you’re stressed on what to pack, chat with your FRM. 

Register for the Annual Conference Today!