The Streamline Brands Blog

A partnership focused on growth and development of grassroot swimming opportunities in the U.S.

COLORADO SPRINGS, Colo. – USA Swimming, the national governing body (NGB) for the sport of swimming in the U.S., and Streamline Brands, a leading franchisor of swim school concepts, today announced a multi-year partnership focused on creating more swimming programs across the country and transitioning a greater number of athletes from learn to swim programs to recreational and competitive swimming.

“It’s one thing to inspire all these little girls by winning a bunch of medals. That’s easy. But it’s another thing entirely to be an inspiration when things aren’t exactly going your way.” - Missy Franklin, Relentless Spirit: The Unconventional Raising of a Champion

• Few people describe winning a bunch of medals, especially gold medals, as Missy did at the 2012 London Olympics, as “easy.” It’s difficult to win a race at any meet, let alone in the most competitive swim meet in the world. Despite the difficulty and the rarity of winning or setting a record, the swimming world and American culture as a whole glorify winning, setting records, making PR’s, sustaining dominance. A definition of success based on fast times and victories can be seductive but also dangerous to a swimmer’s well-being, as Isabelle Robuck explains in “Defining Success Beyond Fast Times and Medals Just Might Save Your Swimming Career (and Life)” .

On the return to “desk -life” from the “deck-life” after a week in Irvine, CA, watching US Swimming Nationals, I reflected on five life-long and valued lessons that swimming has imparted to me.

SwimSwam is one of the leading swimming news organizations in the world 

“Seeing kids improve their skills and creating this community space is a dream come true.” - Dan Jacobs, SwimLabs Vienna Co-Owner and Machine Aquatics Co-Founder

Streamline^® Brands and Speedo USA have announced an exclusive partnership between Speedo USA and Streamline^®Brands' SafeSplash, Swimtastic, and SwimLabs^® Swim Schools. This partnership between Streamline^® Brands and Speedo USA, as the largest swim school franchisor in North America and the 'world's leading swimwear brand', is unprecedented in the swim school industry. Read the full press release here!