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A Message From Our CEO


Posted on Apr 10, 2020 4:19:23 PM by Matt Lane in Swimming Community, in COVID


Fellow Swimmer :


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USA Swimming and Streamline Brands Sign Multi-Year Agreement


Posted on Dec 4, 2018 11:11:58 AM by Streamline Brands in learning to swim, in USA Swimming, in Streamline Brands, in Swimming Community, in competitive swimming


A partnership focused on growth and development of grassroot swimming opportunities in the U.S.

 

COLORADO SPRINGS, Colo.USA Swimming, the national governing body (NGB) for the sport of swimming in the U.S., and Streamline Brands, a leading franchisor of swim school concepts, today announced a multi-year partnership focused on creating more swimming programs across the country and transitioning a greater number of athletes from learn to swim programs to recreational and competitive swimming.

 


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Defining Success


Posted on Aug 17, 2018 5:26:24 PM by Laura Dravenstott in success, in Missy Franklin, in Swimming Community, in competitive swimming, in U.S. Swimming National Championships


“It’s one thing to inspire all these little girls by winning a bunch of medals. That’s easy. But it’s another thing entirely to be an inspiration when things aren’t exactly going your way.” - Missy Franklin, Relentless Spirit: The Unconventional Raising of a Champion

 

  • Few people describe winning a bunch of medals, especially gold medals, as Missy did at the 2012 London Olympics, as “easy.” It’s difficult to win a race at any meet, let alone in the most competitive swim meet in the world. Despite the difficulty and the rarity of winning or setting a record, the swimming world and American culture as a whole glorify winning, setting records, making PR’s, sustaining dominance. A definition of success based on fast times and victories can be seductive but also dangerous to a swimmer’s well-being, as Isabelle Robuck explains in “Defining Success Beyond Fast Times and Medals Just Might Save Your Swimming Career (and Life) .


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Top 5 things I learned from U.S. Swimming Nationals


Posted on Aug 9, 2018 6:27:00 PM by Karin Olmsted in Swimming Community, in olympian, in competitive swimming, in U.S. Swimming National Championships


On the return to “desk -life” from the “deck-life” after a week in Irvine, CA, watching US Swimming Nationals, I reflected on five life-long and valued lessons that swimming has imparted to me.


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SwimLabs Vienna and Machine Aquatics Featured on SwimSwam.com


Posted on Nov 8, 2017 2:55:36 PM by Dorian Capers in Fastest Growing Franchise, in Best New Franchise Concepts, in Franchise Growth, in SwimLabs, in Swimming Community


SwimSwam is one of the leading swimming news organizations in the world 


“Seeing kids improve their skills and creating this community space is a dream come true.” - Dan Jacobs, SwimLabs Vienna Co-Owner and Machine Aquatics Co-Founder


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