As the parent organization of the SafeSplash, SwimLabs, and Swimtastic Swim School franchises, we’re proud to say we met our performance and growth goals in 2021. We awarded new single unit franchises, as well as several multi-unit deals, and these businesses will soon be expanding our presence across several new states and metropolitan areas. All told, we’ve now achieved more than 100 locations in 22 states, 28 of which were awarded in 2021. To date, swim instructors from all three of our franchise brands have provided more than 1.25 million individual lessons.
After retiring from the sport of swimming in 2016, I knew I had a passion for teaching kids, after all, I did major in Education. However, after two years of teaching in the public-school system in Houston, I felt something was missing. While I loved being with my students and watching them grow, I knew teaching in the classroom was not for me.
With most of the country’s economy shut down right now, it seems that all retail services businesses are nearly at ground zero of the economic impact zone of the crisis. Businesses that require person-to-person interaction to generate revenue are some of the hardest-hit businesses. They have gone from record-breaking revenues in our “service economy” to zero revenue overnight. The Swim School industry absolutely is in this category.
On March 16, it all changed. Due to COVID-19 we were told we had to shelter at home. As a small business owner this meant ceasing all operations, furloughing all employees and going into a realm of unknown. For the past 14 years, I have been working relentlessly to build and grow my swim school business. Just over a year ago, my husband and I took out a SBA loan and refinanced our home to build our own dedicated SafeSplash Swim School (our other schools are a hosted model and are run out of a 24 Hour Fitness). With all my schools shut down, the uncertainty has been almost crippling at times. I have put my family in debt to continue my dream of teaching children to swim. What now?
SafeSplash Sioux Falls (South) owners Dan and Christa Sobocinski are excited to open the doors of their first swim school in Sioux Falls, South Dakota. Sharing in the excitement, local news Keloland Media reported on the opening school!