Purchase expands largest swim school brand family in the industry

A partnership focused on growth and development of grassroot swimming opportunities in the U.S.

COLORADO SPRINGS, Colo. – USA Swimming, the national governing body (NGB) for the sport of swimming in the U.S., and Streamline Brands, a leading franchisor of swim school concepts, today announced a multi-year partnership focused on creating more swimming programs across the country and transitioning a greater number of athletes from learn to swim programs to recreational and competitive swimming.

Franchising has traditionally been a man’s world.  In 2015, an article in Entrepreneur Magazine stated that 71.9% of franchises are owned by men while only 28.1% are owed by women.”  In analyzing franchising trends, experts believe women are quietly rising to the top of the franchise world.  What is changing?  Are women gravitating toward a specific brand?  Have you missed the fast-moving train?

As CEO of the largest franchisor of swim school brands in the U.S. (SafeSplash, SwimLabs, and Swimtastic), I often get propositioned by developers to add swim schools to their retail centers. In 2017, there seems to have been a marked increase in the propositions. The question is why are swim schools such a sought-after tenant in retail centers these days? Here are my top 5 reasons:

Safesplash swim school is poised to capitalize on the momentum and success it has garnered with sights set on further development internationally. Streamline Brands CEO, Matt Lane, sat down with Inc. Editor-at-Large, Leigh Buchanan to discuss SafeSplash's strategy for international expansion.