With most of the country’s economy shut down right now, it seems that all retail services businesses are nearly at ground zero of the economic impact zone of the crisis. Businesses that require person-to-person interaction to generate revenue are some of the hardest-hit businesses. They have gone from record-breaking revenues in our “service economy” to zero revenue overnight. The Swim School industry absolutely is in this category.
Franchising has traditionally been a man’s world. In 2015, an article in Entrepreneur Magazine stated that 71.9% of franchises are owned by men while only 28.1% are owed by women.” In analyzing franchising trends, experts believe women are quietly rising to the top of the franchise world. What is changing? Are women gravitating toward a specific brand? Have you missed the fast-moving train?