With summer on our doorstep, it’s now time to consider all the new water-based adventures that bring us joy and a lifetime of great memories. But beyond making sure our families are safe and confident in the water, learning to swim provides a lifetime skill for our children and an advantageous route to entrepreneurship for adults. Swimming schools have become an integral part of our local communities, and the Swimtastic and SafeSplash franchise brands are leading the way.
As the parent organization of the SafeSplash, SwimLabs, and Swimtastic Swim School franchises, we’re proud to say we met our performance and growth goals in 2021. We awarded new single unit franchises, as well as several multi-unit deals, and these businesses will soon be expanding our presence across several new states and metropolitan areas. All told, we’ve now achieved more than 100 locations in 22 states, 28 of which were awarded in 2021. To date, swim instructors from all three of our franchise brands have provided more than 1.25 million individual lessons.
After retiring from the sport of swimming in 2016, I knew I had a passion for teaching kids, after all, I did major in Education. However, after two years of teaching in the public-school system in Houston, I felt something was missing. While I loved being with my students and watching them grow, I knew teaching in the classroom was not for me.
With most of the country’s economy shut down right now, it seems that all retail services businesses are nearly at ground zero of the economic impact zone of the crisis. Businesses that require person-to-person interaction to generate revenue are some of the hardest-hit businesses. They have gone from record-breaking revenues in our “service economy” to zero revenue overnight. The Swim School industry absolutely is in this category.