Richard and Jessica Jaramillo are the new Denver, CO-based owners of what will end up being three SafeSplash hosted locations and one dedicated facility with SafeSplash+SwimLabs. Their entrepreneurial journey is another interesting tale of a couple who decided to take charge of their destiny and forge a future that’s all their own.
As CEO of the largest franchisor of swim school brands in the U.S. (SafeSplash, SwimLabs, and Swimtastic), I often get propositioned by developers to add swim schools to their retail centers. In 2017, there seems to have been a marked increase in the propositions. The question is why are swim schools such a sought-after tenant in retail centers these days? Here are my top 5 reasons: