With most of the country’s economy shut down right now, it seems that all retail services businesses are nearly at ground zero of the economic impact zone of the crisis. Businesses that require person-to-person interaction to generate revenue are some of the hardest-hit businesses. They have gone from record-breaking revenues in our “service economy” to zero revenue overnight. The Swim School industry absolutely is in this category.
As CEO of the largest franchisor of swim school brands in the U.S. (SafeSplash, SwimLabs, and Swimtastic), I often get propositioned by developers to add swim schools to their retail centers. In 2017, there seems to have been a marked increase in the propositions. The question is why are swim schools such a sought-after tenant in retail centers these days? Here are my top 5 reasons: