With most of the country’s economy shut down right now, it seems that all retail services businesses are nearly at ground zero of the economic impact zone of the crisis. Businesses that require person-to-person interaction to generate revenue are some of the hardest-hit businesses. They have gone from record-breaking revenues in our “service economy” to zero revenue overnight. The Swim School industry absolutely is in this category.
On March 16, it all changed. Due to COVID-19 we were told we had to shelter at home. As a small business owner this meant ceasing all operations, furloughing all employees and going into a realm of unknown. For the past 14 years, I have been working relentlessly to build and grow my swim school business. Just over a year ago, my husband and I took out a SBA loan and refinanced our home to build our own dedicated SafeSplash Swim School (our other schools are a hosted model and are run out of a 24 Hour Fitness). With all my schools shut down, the uncertainty has been almost crippling at times. I have put my family in debt to continue my dream of teaching children to swim. What now?