Marketing Masters

Why Attend Local Events?

• Brand Awareness

• Attending an event is a great method of making customers aware of your business 

• Establishes a Presence

• Attending a local event not only creates awareness, but also proves that you are part of the foundation of the community 

• Your business is more than just a place in town; your business is part of the neighborhood 

• Meet Face-to-Face with Potential Customers

• Opportunity to Meet Potential Local Partners

• Content to Share on Your Facebook Page

• “Come check us out at Boo at the Zoo for a chance to win a FREE month of lessons!”

• Capture New Leads

• Reminder to the Community That You’re in Their Neighborhood

Learn-to-Swim Local Event Ideas

• How to Find Out About Events?

• Ask your customers - what are they doing?

• Join neighborhood Facebook Groups

• Follow local mom blogs

• Ask your local partners & team up

• Local parent magazines

• What Type of Events?

• Consider the drive radius of the event and is it the same for your school? Is this your potential customer?

• Ideas: Safety Day Presentations (schools), Holiday (Halloween, Easter Egg hunts), Festivals (Octoberfest), Farmers markets, Local runs (5k/10k), Booth at the zoo or botanic gardens, etc.

• How to Make It Successful?

• Message to your community in advance

• How to create engagement with attendees

• Branded giveaways, Games, Water, Walk the Event, Enter to Win

• Capture names and emails 

• Don’t sit behind a table

• Send Follow Up email (via HubSpot) with promotional offer 

• Analyze if it was worthwhile and recommend for next year

Competitive/Triathlete Local Event Ideas

• How to Find Out About Events?

• Ask your customers

• What are they training for? 

• When is their next big meet?

• Look at high school seasons/swim meet schedules

• Join tri group/club Facebook Groups

• Look at Active.com 

• What Type of Events:

• High school meets, state meets, masters meets

• Sprint Tris, IRONMAN events, open water swimming events, Aquaman events, kids triathlons

• How to make it successful?

• Set up booth in high-traffic areas

• Highlight your client’s names in the heat sheet so you are paying attention to their swims - cheer them on!

• How to create engagement with attendees

• Branded giveaways, Games, Water, Walk the Event, Enter to Win

• Capture names and emails 

• Don’t sit behind a table

• Send Follow Up email (via HubSpot) with promotional offer 

• Analyze if it was worthwhile and recommend for next year